Brand Identity,
Graphic Design and
Art Direction.

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Design the speaks 
for your eyes to hear.

It's a head trip. A thoughtful graphic is designed to simply excite
the brain. The head trip is the end result. So how do I make you trip?
By realizing it's not about design. It's about communication a big
idea with delightful simplicity. But then simplicity is never simple.
And that's where the fun (read: pain) begins.

The quest for a distinct, imaginative, effective message
chiselled to its purest form. Designed for that ultimate rush,
from your eyes to your mind.

Wasabi Rabbit + Barnum: Merger Announcement

International Graphics Inc. manufactures and distributes adhesive based products for sign, screen and digital printing. Inspired by their very products, the brand mark mimics its cylindrical shape. The negative space subtly illustrates both, a pencil point and a cutting blade creating a connection to craft of sign making.

Graphic Concept: Technology Adoption Cycle

This graphic was designed to communicate the technology adoption cycle. In contrast to conventional graphsand complex calculations, this simple yet striking visual helped convey the message powerfully and memorably, creating a mindset that was better prepared to assimilate the ensuing numbers.

Brand Opener: Workbook Graphics

Designed as a learning aid for Brand Opener workshop, this graphics helped the participants understand the concept of brand perception in a visually simplified way. The idea was further extended to highlight how a simple mark derives its meaning and resonance from the the underlying context.

Brand Opener: Workbook Graphics

Designed as a learning aid for Brand Opener workshop, this graphics helped the participants understand the concept of brand perception in a visually simplified way. The idea was further extended to highlight how a simple mark derives its meaning and resonance from the the underlying context.